Manipulation may work in the short-term, but it’s a losing strategy in the long run. If you want to influence people’s behavior, you can either manipulate it or inspire it. Key Takeaways Leaders inspire people to act 👋 If you enjoy this summary and want to get access to a growing and searchable digital collection of 100+ book summaries like this, check out Foundations. Admittedly, I think you can watch the Ted Talk and get 90% of the value that the book offers, but the book does include a few stories that help cement the key insights. Sinek argues that great leaders and organizations focus on WHY they do what they do, instead of WHAT they do and HOW they do it. Inspired by Simon Sinek’s popular Ted Talk, How Great Leaders Inspire Action, Start With Why teaches us how great organizations communicate, lead, and acquire loyal customers.
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